The Greenville Zoo rebrand revitalizes its visual identity to create a more engaging and immersive visitor experience. The redesigned logo integrates the zoo’s name into the shape of Greenville, cleverly resembling a cartoon-style crocodile that reflects the zoo’s playful, family-friendly atmosphere. A cohesive style guide ensures visual consistency, while improved wayfinding, interpretive signage, and light pole banners enhance navigation, education, and overall vibrancy. This rebrand strengthens the zoo’s presence and fosters a deeper connection between visitors and the natural world.
