Restaurant Branding
Project Objectives:
Showcase expertise in research, audience analysis, and visual branding to develop a cohesive and compelling restaurant identity. Success is defined by the creation of visually impactful assets that effectively establish the brand. This is achieved through the strategic application of advanced design principles, including Gestalt Theory and color theory, ensuring thoughtful and intentional branding decisions
Concept Brief:
Dulce Vida is a coffee restaurant that embodies the sweet life, offering a unique and welcoming experience at each location. With a deep commitment to hospitality, Dulce Vida strives to create a space where customers feel at home—whether they’re enjoying a casual meal, a quiet study session, or an important interview. Dedicated to providing a culturally rich and authentic experience, the restaurant offers meals exclusive to each location, reflecting local culture and culinary traditions. Dulce Vida is a destination where excellence in product quality is the standard, and where innovation seamlessly blends with warmth and authenticity in every aspect of the customer experience.
